IDXP Analytics

Introducing IDXP PromoPower™

A Ground-breaking Analytics Solution that Provides CPG Brand and Shopper Marketing Managers with Real-time ROI Measurement of In-Store Promotions.

Our solutions

IDXP PromoPower™is a Shelf Analytics platform for manufacturers and retailers that reveals how promotional campaigns are performing by correlating shopper behavior with POS data. The Smart Promotion module provides CPG Brand and Shopper Marketing Managers with real-time measurement of in-store promotions all the way to sales conversions. IDXP’s sensor network captures the shopper journey with shelf-level precision and measures exposure to in-store promotions with location dwell times and average time spent. PromoPower Smart Promotion assists manufacturers in making better strategic trade marketing decisions.

Sales Funnel

Compare your category performance against your competitors.

Understand your in-store promotions

Get insights to act fast without waiting for data scientists or business analysts to uncover actionable insights.

Optimize your brands promotional investments

Combat missed opportunities, identify trends.

IDXP PromoPower™is a Shelf Analytics platform for retailers and manufacturers that unlocks the value of in-store promotions by correlating shopper behavior with POS data. The Smart Store module provides Retail Merchandising and Marketing Managers with a powerful new way to secure and grow trade funds.

Heat Map

Get heat maps and analysis of your store’s performance.

Management of categories

Understand the shopper behavior and optimize the management of categories.

Compete for a bigger share of trade funds

Increase the efficiency of brands’ promotional activities in your stores.

Who we are

IDXP Analytics is a leader in In-Store Shopper Behavior technology delivering real-time analytics that enable retailers and brands to understand their shoppers behavior. IDXP’s Big Data platform, uses proprietary algorithms to deliver deep actionable insights to retailers and brands to improve store execution and merchandising effectiveness. The company is based in Palo Alto, CA and has customers in North America, Europe and South America. IDXP was nominated as the IBM Global Entrepreneur of the year in 2011 and chosen as Editor’s Choice at the Shopper Marketing Expo in 2014.

Press mentions

Venture Beat
Bay Brazil
The Next Web


Pague Menos
Lojas Americanas

USA (Headquarters)

68 willow road - Menlo Park, CA 94025

+1 (408) 400-7971


Rua Sergipe, 1167 – Sala 1101 - Belo Horizonte, Minas Gerais, 30130-174

+55 (31) 2514-1071